Creating Success involves taking the Voyage of Success, illustrated in the above map. There are three Stages in the Voyage, and a total of six stops.

First, we EXPLORE. Starting with where the company is today, we apply Forethought and Imagination to create Success Plans. In Forethought, we aim to better understand what products we sell, to whom we sell them, where we sell, and why our products are preferred above others. In Imagination, we follow the first four steps in the “Ladder of Performance”, illustrated on the left:

        Understanding our current business model
        Breaking with the past and creating new boundaries
        Developing alternate future paths
        Creating our company's new Success Plan

The second Stage in the Voyage is EXECUTE, where we climb the second four steps in the Ladder of Performance, illustrated on the right:

        Setting quantifiable goals
        Creating tactics to meet those goals
        Determining the changes we need to make in our organization
        Deciding to whom and how to communicate our new Success Plan

Lastly, we need to EVALUATE what we have accomplished. It will take some time to determine whether our new plans are correct, so we must Follow-thru and give the Success Plans room to Evolve and change over time.