For Start-Ups

Eric Rosenkranz is founder and Chairman of e.three, a strategic
advisory helping organizations in Asia determine and execute their long term plans.

For over 30 years, Eric’s work spanned the globe as he crafted the strategic direction of multinational and local companies. On behalf of such clients as Procter & Gamble, Mars, Wrigley, GlaxoSmithKline, British American Tobacco, Novartis, Danone, Bristol-Myers, 3M, Oracle, Unisys, PTTEP and Sibelco, Eric developed strategically oriented growth programs.


Serving as Vice-Chairman of FocusMedia Shanghai he led the company to its successful 2005 NASDAQ listing, now valued at more than $5 billion. He assisted the Australian company Outdoor Solutions Group in raising funding and eventually engineered a trade sale to News Corp. He now serves that company as Chairman of News Outdoor Southeast Asia. Additionally, Eric currently serves on the Boards of several privately held Asian companies including Chairman: M-Stream, Chairman: Store of the Future (Singapore), and Vice Chairman of Zeno Global (Toronto).

At Grey Global Group, formerly the world’s largest independent marketing communications company with over US$1 Billion in sales, Eric held positions as President Asia Pacific, President Latin America, Executive Vice-President Europe, Africa, Middle East and Eastern Europe, and Board Member to the agency's Joint Venture in Japan. He also worked in Spain and Mexico, in addition to his native United States.

Eric managed Grey’s marketing services companies and was responsible for preparing and executing long term strategy, Mergers and Acquisitions, opening divisions offering new strategic capabilities, implementing changes in business culture and redesigning organizational structure. Born in the U.S., Eric has an MBA from The University of Chicago and a BA in Economics from The George Washington University. He was Guest Lecturer at the University of Hong
Kong and the Vlerick School of Management, University of Ghent, Belgium.


A frequent speaker at industry conferences, he has appeared as a panelist and moderator at the World Economic Forum, and in The Asian Wall Street Journal, Far Eastern Economic Review, Newsweek, and CNBC. Eric writes a monthly column on strategy for the daily newspaper The Nation in Thailand. Eric has lived and worked twelve years in Asia, ten in Europe and ten in North & South America.